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Thomas Erh

About Thomas

Thomas Erh is the founder of The 360 Guy (Ex-SHOTS 360) – a company specialized in high resolution 360 degrees images, virtual tours, gigapixel imaging, as well as still images mixing advertising photography and panoramic photography techniques.

The 360 Guy creates VR photography for the most diverse areas of commercial and industrial photography. Their portfolio holds clients from the automotive industry such as Citroen, Ford, Mercedes-Benz, Peugeot, Renault, and also clients from different sectors such as The Elvis Presley Experience, Dinner in the Sky, New Holland Agriculture, Coca-Cola, Melissa, among many others.

Besides has already been a jury in the 2014 and 2018 editions of The Epson International Photographic Pano Awards, Thomas has been also shortlisted and won several prizes to this date:

Highest scoring ranking to date for an IVRPA member – Epson Pano Awards, 2013.

Shortlisted among the top 5 photographers on the Epson International Photographic Pano Awards, 2012.

Two images shortlisted among the top 50 images on the Epson International Photographic Pano Awards, 2011.

3rd place with a Virtual Tour at the International Panoramic Contest, IVRPA/Photokina Edition, 2010.

Due to the excellence of his work, Erh has been invited to hold a lecture about his work at the IVRPA – NYC2012, The International Panoramic Photography Conference, held in 2012 in New York City. His lecture was named “1% inspiration and 99% perspiration”, where he presented what is believed to be the first 360 degrees panoramic in motion (Panning) using the multi-row technique.

Thomas grew up in a family which has always breathed photography, so his passion for the art developed at a very early age and has been ingrained into his ”DNA” ever since. Erh’s father was a cinematography director, and his mother worked for Kodak for many years. Thomas’ brother is also in the creative industry, he worked as an art director in a number of top advertising agencies, until establishing his own agency.

Erh graduated in advertising at the Pontifical University of Rio Grande do Sul (PUC-RS), in Porto Alegre (southern Brazil), and soon started working in the largest advertising photography studio of his city in 1998, where he learned the various processes involving commercial photography.

His first company, called Thomas Erh Photography, was founded in 2003. However, as he became increasingly interested in 360 degrees photography, he later decided to focus mainly in the 360 degrees imaging, founding “SHOTS 360” in 2008 and rebranded as “The 360 Guy” in 2021.


Aaron Spence

About Aaron

For over 20yrs Aaron has been involved in the panoramic media space. Building successful products and producing beautiful panoramic content for clients around the world.  He’s usually in Australia, but you’ll sometimes find him in the USA or Europe on projects or speaking at conferences.


Bill Bailey

About Bill

Former C.E.O. of Bill Bailey L.L.C. dba Nodal Ninja (2004-2019)

Bill Bailey is both a humanitarian and an entrepreneur. He has loved photography for most of his life, and more specifically 360° panoramic photography.

Bill has lived most of his life in California, and also spent more than 15 years in Alaska. While there he owned and operated a successful photography business for over 5 years (1994-1999) called Northern Exposure Photography of Alaska (NEP). His company became well known throughout Alaska, traveling extensively statewide providing family portraiture services to the Native American communities, many of which were in extremely remote locations. Aside from the more popular cities like Anchorage, Fairbanks and Juneau, Bill and his team traveled and shot in remote areas including Dutch Harbor, Aleutian Islands, Nome, Kwethluk, Bethel, Toksook Bay, Soldotna, Nunapitchuk, Napaskiak, Eek, Dillingham, Stika, Ketchikan, Kodiak, Kotzebue, and Barrow to name a few. NEP also provided school photography for some the state’s districts all total compiling over 250,000 sittings all in medium format.

After selling his photography business he packed up and moved to warmer climes in California, and after marrying his lovely Aussie wife Kim, settled in Arizona. He wanted to venture back into photography and was drawn to the fascinating new and growing world of panoramic photography. In 2004 Bill partnered with Nick Fan of Fanotec and together they built the brand and company ‘Nodal Ninja’ that today stands forefront in the panoramic industry. Bill has become widely known and respected in the community for his support of the arts and in helping to bring greater exposure to panoramic photography.

In late 2019 Bill decided to retire and enjoy life in the tropics with his wife Kim, thus handing the brand back to Fanotec. Bill is still actively involved in photography and also acts as a part-time adviser to Fanotec.


Virtual Reality Photography stimulates the senses and allows one to see and experience another's creative expression and reality - never stop shooting, but more importantly never stop sharing.

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